After a 150 years of production Colorado’s oldest Newspaper The Rocky Mountain News ceased production on the 26 February this year due to irretrievable losses in advertising revenues and sales. Some accepted the loss as fate others lamented. What the former journalists of the Newspaper done next highlighted the transition of print media to online journalism.
On the 16 March several reporters from the Newspaper decided to create an online local Newspaper. It needed 50,000 subscriptions before April 23 in order to begin, the Reporters achieved their goal the website reached 50,000 subscribers. The former journalists of the Rocky Mountain News used all possible forms of digital media to fight for their cause from youtube videos to the website iwantmyrocky.com.
Local News in an online world driven by trusted journalists was the focus on this campaign. This is a example of the changing times and the transition to online journalism from print media. This may not be the only example of a Local Newspaper going online in the next few years.
